How Bad Can I Be?

Motion Graphics

Overview

Recreate a clip from a title sequence, song, movie, or TV show.

Objective

I chose to recreate “How Bad Can I Be?” from The Lorax because of its underlying message about corporations harming the environment through overconsumption.

Solution

I created a storyboard to plan the sequence, designed the visual assets in Illustrator, and animated them in After Effects to recreate the scene.