Overview
Promotional assets created for Rutgers University–Camden’s Visual, Media, and Performing Arts (VMPA) Department.
Objective
Help engage students and increase awareness of campus events through visually compelling designs.
Solution
Created posters, postcards, and social media graphics. Managed projects from initial design through print production, packaging, and final delivery. Collaborated with department heads to develop designs that aligned with university branding guidelines and communication goals.
Rutgers University–Camden VMPA
Event Promotion
Print Production
Visual Communications
Arts Day
I was tasked with creating a poster for an Arts Day event at Rutgers Camden. I wanted to create a visually engaging design that would grab attention while incorporating artistic elements that reflected the department’s visual and performing arts programs
BFA Portfolio Reviews
I wanted to grab attention while highlighting the new beginnings this program offers. Inspired by growth, I created abstract flowers that bloom into the letters “BFA.”
Zoom on Art
Created posters, Instagram posts, and website banners for Zoom on Art. I used open computer tabs to reflect the event’s online format, with bright colors to grab attention and a geometric pattern inspired by computer pixels.
Rutgers Concert Choir
Created a poster, postcard, and social media graphic for the Rutgers–Camden Holiday Choir Concert. I wanted to capture the holiday spirit while creating a sense of home and connection to the university. A holiday card–inspired layout and custom illustrations of campus landmarks, including the Ben Franklin Bridge and Writers House, tie the event to its Rutgers–Camden setting.
